Public relations, or PR, involves managing how individuals or companies present themselves to the public and media. It encompasses various techniques like press releases, news conferences, interviews, and social media posts. PR aims to share company news, uphold brand image,

Dove – #TheSelfieTalk In a noteworthy stride for Dove's #NoDigitalDistortion movement, the impactful #TheSelfieTalk PR campaign, launched in 2017, shed light on the detrimental impact of social media on girls' self-esteem. The campaign showcased a compelling video featuring a young girl

In an ever-evolving communications landscape teeming with new technologies and channels, certain principles endure. What defines effective PR for SHIFT is a robust communications program founded on these pillars: Effective PR entails delivering stakeholders the information they need, not necessarily what